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Q&A for vendors

If you are active around Azure Analytics and/or Power BI and offer consulting, training, other services or a software solution directly integrated in Azure Analytics and/or Power BI (e.g., a visual) or a software solution that leverages Azure and/or Power BI, you should be included in our market overview (official partner status at Microsoft is not required).

Your entry is free of charge!

Please fill out our questionnaire and register at:
(you can add your profile in one step to both powerBImap and AzureAnalyticsMap in the questionnaire)

Q&A for vendors

Status (beta)

At moment, AzureAnalyticsMap has beta status, this means not all features have been released and the data is not complete yet. As the partner site has been released some months earlier, the list of webinars and the number of detail entries is focused on Power BI at moment, which will change quickly.

Why should I fill out the questionnaire?

Vendors with a questionnaire provide more detailed information to the visitors of the site and will be displayed bigger and in a different color. Additionally, you can add screenshots, videos and other content to your entry and promote your webinars for free.
We allow to add much more metadata like e.g. process, source system and function you support – which will enable end users to find your solution or services more easily!

Vendors that provided details about their solution appear more prominent in the browser



What is the difference between the Browser and the Map?

The browser is an interactive tool offered on the website and includes ALL participants of the ecosystem. It allows visitors to select, browse, sort and search intuitively by vendor, product and success story. The data in the browser is collected top-down from different sources and combined with data from the questionnaire completed by the vendors themselves. BARC only corrects obviously false or misleading information. 


The AzureAnalyticsMap is a static PDF, showing the analysts’ view of the ecosystem – at a certain point of time for a certain region. It integrates the most important and most visible vendors based on analyst research. The team defining the AzureAnalyticsMap comprises experts from different markets across the world including the United States, Europe and Asia. The map is updated on a regular basis throughout the year. The 2021 versions for German speaking countries, North America and Benelux are already released. As this is the first “1.0” version, we plan a 1.1. version during summer 2021.

How often are the maps updated?

We update the AzureAnalyticsMap and PowerBIMap browser (software, service partners, success story) as well as the webinar database every 1-2 weeks. Thats means it can take a few days until your entries will be visible. If you already have an entry and you want to change or extend that, e.g. with a new product or additional content, feel free to do that any time.

What does the websites offer?

The websites consists of three innovative browser objects: Solutions, Service Partners and Success Stories. Depending on the data you provide, you will be visible in one, two or all three browser objects. Additionally, the websites includes a (non-technical) blog about market developments in the ecosystem and an overview of webinars around the Azure and Power BI ecosystem as well as some helpful links. Within the questionnaire, you will find a form to add and promote your webinars and success stories.

How is the Service Partner bowser structured?
The Service Partner browser allows you to sort, select and search consulting vendors by multiple criteria such as country (home country as well as countries in which services are delivered), service offering, further Microsoft competencies, other BI products supported and many more.

How is the Success Story browser structured?
The Success Story library allows visitors to search customer stories by name, country, industry, primary function (e.g. Finance) and region. Additionally, the “value” field shows the major value driver (the motivation for the customer to implement the solution).

What are the criteria for being included in the browser?

Any software vendor or consultancy that offers products and services around Azure Analytics and/or Power BI is welcome to add their profile. An official partnership status with Microsoft is not required. BARC reserves the right to exclude vendors that provide misleading or false information.

What are the criteria for being included in the Maps (analysts’ view)?

The main criteria for software add-ons are status at Microsoft (Microsoft preferred solution, Power BI certified, Co-selling status), innovation and quality of the product, depth of Microsoft integration and market visibility (presence in marketing, partnerships, #of customers, #of success stories). For service partners, the criteria are status at Microsoft (especially Data Platform and Data Analytics certification), #of success stories, market visibility (presence in marketing, speaker engagements, community engagements) and special expertise.

What happens with my data?

The data you provide will not be sold to or shared with any third party. The servers on which the data is stored are based in Europe. BARC GmbH – established in 1999 and headquartered in Germany – is the leading European BI analyst company and follows the strong European data privacy regulations.

How is the project funded?

The initial phase of the launch was funded by 9 sponsors as well as by our enthusiasm for the fast-moving BI and reporting market. Additionally there are different sponsorship models for vendors and consultancies. Nevertheless, your entry in the Azure and PowerBIMap is completely independent from sponsorship activities. The project is based on the strong principle of showing a complete and unbiased picture of the ecosystem.

Who is behind the project?

AzureAnalyticsMap and PowerBIMap are initiatives of BARC, the best known BI software market analyst in Europe. Each year, BARC publishes “The BI & Analytics Survey”, the largest independent survey on the use of BI systems worldwide (formerly known as “The BI Survey” and “OlapReport”). The 2020 edition was its 20th anniversary. Stefan Sexl, chief editor of PowerBIMap, is a fellow of the BARC Institute and former co-founder of one of the major European Microsoft BI and Power BI consultancies. Additionally, a network of experts around the world with long-time experience in the Microsoft BI market space will be providing their expertise.

For North America – the largest software market in the world (and the market with the highest number of Power BI partners) – we are honored to welcome Donald Farmer, former “face of Microsoft BI” in Redmond, as our partner and main contributor for the future development of the project.

Does the project have official status at Microsoft?

No, this is an independent activity, although Microsoft is one of the sponsors. That is why vendors without official partner status can also be included. We see ourselves as a platform that adds significant value to the ecosystem and consider AzureAnalyticsMap and PowerBIMap as complementary to the market overviews provided directly by Microsoft.

What can I use for marketing?

If you are part of one of the regional maps (right side – service providers, see here), please feel free to use the following badges for your marketing and please link them to the site


Can I become a sponsor of the Maps?

Yes, we offer various sponsorship options. These currently include main sponsorship and banner ads with further options to come. Please contact Isabella Schlereth at or call +49-931-8806510 for more details.

Feel free to contact if you have any further questions.

Donald Farmer
PowerBIMap North America
Stefan Sexl
PowerBIMap Europe
Norman Manley
PowerBIMap Benelux
Wasseim Al Zouabi
PowerBIMap Middle East/Asia